If you're a huge fan of Shark Tank, you might recognize this brand! Neuro is a Los Angeles-Based brand that creates great-tasting gum & mints which conveniently and effectively gets us in the right state at the right time. I've worked with this brand through Alivve. Studio for about 3 years and have produced a lot of creative work as the brand further evolved. In early 2022, they wanted to revamp and add more personality to the brand. That's when our team pulled up our sleeves and got to some (more) serious work 😉
#00C1DE
Lifestyle Photography
Our team suggested the use of lifestyle images in order to communicate real-life human experiences with the brand. Giving a glimpse as to what kind of lifestyle Neuro embodies. We felt like this was what the previous branding was lacking; a story behind the product that people can relate to and scenarios in which they can envision themselves using the product as not everyone is aware of what nootropics exactly are and its usage.
Lifestyle Photography by William Callan
Product Photography
Previous brand guidelines state that the brand's photography should be kept simple and clean, avoiding the use of props to primarily focus on the product itself. By adding fresh ingredients to the layout creates layers and texture to the image as well as providing context to the product. We also wanted to set the mood by replicating the lighting of a bright sunny day to invoke high-energy and giving a slight nod to the bright sunny weather in Los Angeles, California.
*I personally worked on the pre-prod planning, photography, editing and styling for Neuro's Bulk Bag product launch together with the Alivve. team! 🥳
Social Media
Content & Ads
I have amounted a lot of social media content and ads for Neuro; from copywriting, pitching in design studies, creating illustrations and motion graphic works here are some content made by yours truly!
Disclaimer: I included a few ads and social media content I produced prior to the brand refresh. In case you notice some inconsistencies in branding, some of the works contain the old brand identity ✌️
Website Design
I worked in applying and ensuring that the refreshed brand identity and color guide is applied to the website so that the branding remains consistent in terms of design and layout. Working alongside Neuro's web development team, I also created designs and provided suggestions that would help improve the website's user interface (UI).
Merchandise
& Other Works
For every quarter of the year, I produce Neuro-inspired artworks to be used for merchandise. While doing so builds brand awareness and loyalty; our main goal is to create merch that people would actually want to use, highlighting the lifestyle aspect of the brand.
I have also produced other print and digital marketing materials for Neuro. To name a few, I've designed brochure inserts, email newsletters & campaigns, company decks, sales collaterals,
e-commerce assets (mainly Amazon), Hello Brain Podcast cover art and many more!